In the previous post, 4 Sure-fire Ways To Screw Up Your Brand, we looked at ways a brand management strategy could go awry. In a continuation of this series, we will look at ways to mitigate brand risk and protect your brand’s mind share. Read the market pulse. Well, sounds clichéd but if there was ever [...]
Archive for January, 2011
4 Sure-fire Ways To Screw Up Your Brand
Posted in Business Strategy, tagged brand, communication, equity, experience, messaging, screw up, value on January 2, 2011 | Leave a Comment »
Organizations today that believe in branding themselves do so with the notion that a branding dollar invested today cuts down incremental cost of sales tomorrow. This investment is intended to establish the brand firmly in the consumer’s mind and trigger top-of-mind recall. Often businesses go wrong in getting this right although they start out with [...]
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